**Privacy Policy — Smart Trady**

**1. Introduction**
We operate the Smart Trady website at https://smarttrady.com. Smart Trady provides software for vocational training, compliance, and workforce development. You can contact us at info@smarttrady.com. We respect your privacy and are committed to protecting your personal information.

**2. Data Collection**
We collect personal data when you contact us or use our website, including:
- Name and company name (when you submit the contact form)
- Business email address
- Message content
- Technical data such as IP address and browser type (via cookies and analytics, where permitted)

**3. Purpose of Data Processing**
Your data is used to:
- Respond to demo requests and enquiries
- Provide and improve Smart Trady services
- Understand how visitors use our website (analytics)

**4. Legal Basis for Processing**
Our legal basis includes your consent (e.g. contact form submission and cookie choices), steps taken at your request before a contract, and our legitimate interests in operating and improving Smart Trady.

**5. Data Sharing**
We do not sell your personal data. We may share data with service providers who help us operate the website (e.g. hosting, email delivery, analytics) under appropriate agreements, or when required by law.

**6. Data Security**
We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or disclosure.

**7. Data Retention**
We retain personal data only as long as necessary for the purposes described in this policy or as required by law.

**8. Your Rights**
If you are in the European Economic Area, you may have rights under GDPR including access, rectification, erasure, restriction, objection, and data portability. To exercise these rights, contact info@smarttrady.com.

**9. International Transfers**
Where data is transferred outside the EEA, we ensure appropriate safeguards are in place.

**10. Cookies and Tracking Technologies**
We use Google Tag Manager and Google Analytics to understand how visitors use our site. These tools may use cookies to collect information such as IP address, browser type, referring pages, and time on site. Analytics data is typically aggregated.

You can opt out of Google Analytics via the [Google Analytics Opt-out Browser Add-on](https://tools.google.com/dlpage/gaoptout).

We use CookieYes via Google Tag Manager to manage cookie consent on smarttrady.com. Until you accept optional cookies, marketing and analytics storage remain disabled by default in our consent settings.

**Managing cookies:** Most browsers let you control cookies in settings. See [www.allaboutcookies.org](http://www.allaboutcookies.org/) for general guidance.

**11. Updates to This Policy**
We may update this policy from time to time. The current version will be published at https://smarttrady.com/privacypolicy.txt.

**12. Contact Us**
For privacy questions: info@smarttrady.com

**Last updated:** May 2026